To understand styles, let's consider a scenario; say you have two presets ready to use; one has the relevant text and icons, while the other has your campaign-specific brand colors, font, etc. With styles, you can copy the look and feel of one preset to another. To conclude, with the help of styles, the former preset can have a look and feel (/vibe) of the latter.
To get a visual idea of styles, see this article.
Different types of styles
Styles are of three (main) types;
- Text Style: Copies the font type, size, alignment, padding.
- Image Style: Copies the image size
- Variant Style