Add Content Variants

In a design editor, the term "variants" typically refers to different versions or iterations of a design element or component. Variants allow designers to create multiple versions of a particular design element while keeping them organized within the same design file.

Some of the key reasons to use variants is:

  • A/B testing
  • Personalization
  • Consistent branding

But with our Bulk Edit feature, creating 100s of variants is work done in minutes. 

Let's create multiple variants of this creative. creative to make variants

  1. Open your workspace, select a project and then click on the '+' icon at the top of the variant panel. (FYI: In project mode variant panel is above the content panel)
  2. Now select + New Variant, to add new variants. (We have added three new variants) 
  3. Now we can edit elements across each creative to create 'variants.' Let's make these variants based on different CTA buttons.  (For now, all the variants have the same CTA button, i.e., Buy Now)
  4. Click on Variant 2 and then the edit option (pencil icon) to enable the content and styling panel specifically for variant 2.
    selecting the variant 2 to edit the CTA
  5. Now go to the CTA text-element and change the current one to 'Order Now'
    order Now variant
  6. Follow the same steps and change the CTA of Variant 3 to 'Add to Cart' and variant 4 to 'Shop Now'.