Facebook Ad Account Integration

Personalized social campaigns lead to better engagement and recall

•  Busy, redundant work: Downloading and uploading creatives constantly
•  Campaign delays: Go-live delays owing to the creative backlog
•  Poor creative optimization: Lack of resources to experiment enough or refresh campaigns

•  Connect your Facebook Ad Account with Rocketium to make creatives and launch personalized campaigns seamlessly.
•  Once connected, you can create a campaign, set objectives (Brand awareness, reach, traffic and conversions)
•  You can create multiple ad sets using the creatives made in Rocketium for your saved audiences and set a budget, campaign duration.
•  To experiment with ads, you can create and modify multiple ads and ad sets using the bulk editing mode.
•  Once ready, you can sync your campaigns with the Facebook ad manager and make them live.
•  To update the ads and ad sets, you can replace your creatives and change ad parameters in Rocketium itself and sync again.

•  Your Business Page and Ad Accounts must map to your Business Manager account.
•  You need to be the Admin of the Ad Account.
•  If you think you have a personal ad account, here are resources to map it into your Business Manager Account.

•  Start and manage Projects
•  Create banners and videos
•  Manage Workspaces

•  Make sure that the Facebook Campaign feature has been enabled for you. Request your account manager or admin for this if it is not.
•  Log into both your Rocketium and Facebook Accounts
•  Under Integrations within your Rocketium account, choose Facebook Ad Account, you will see a modal appear with your username
•  When you choose to continue, Facebook lets you choose what you allow and do not in terms of permissions. You can also expand the view to see all your accounts.

 

 

•  Once complete, you will see a completion message and a summary of the integration on the left.

•  You can start with your existing creatives or create some with this guide for your ad campaign.
•  Select the Campaigns Tab within the workspace that contains the required project
•  Select New Campaign

 

 

•  Choose creatives to create an ad set or multiple ad sets. This is an easy way to distinguish for your multi-city or multilingual ads, for example.
•  We have chosen three each for both our locations -- Bangalore and Delhi.
•  Once the ad sets are created, you can add -- Budget, Ad Duration, and select Audience from the drop-down. The platform selects your saved audience.

 

 

•  As you can see, each ad set's details have been customized to suit the targeted region.
•  At the ad level, you can edit/add -Name of the ad, - Identity through which you are posting - Format (limited to a single image or video, at the moment) - The creatives you want - The website you would want to showcase - Text, CTA, descriptions to go with your ad.

 

•  Once you complete adding details to your campaign, you will be notified.

 

•  The campaign will be pushed to Facebook in the ‘paused’ state (as a draft.). After that, you can go to the Facebook Ad Manager to publish it.