Introduction
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      Introduction to Rocketium

       

      In our increasingly visual world, consumer internet companies fight with each other for users' attention. Once captured, this tiny piece of the attention pie hinges on relevance. A consistent stream of branded creatives to suit the channels, formats, and micro experiences (including language/hyperlocal personalization) around the user is the only way to ensure contextual communication throughout their lifecycle.

      Such content is the lifeblood of all the millions spent on campaigns. In addition, such visual content drives decisions – on apps, eCommerce websites, digital ads, or shoppable social interactions. Yet, the ecosystem around the creation and delivery of campaigns has barely evolved from its pre-digital hangover.

      Clunky, heavyweight Adobe tools requiring specialized designers and high-end machines for the slightest changes dictate campaign timelines as well as strategies. Without resources crafted for this attention economy, marketers settle for strategies that ‘practically meet campaign deadlines’ over those centered around user data-rich and relevant contextual content that users actually want to consume. The designer deserves to focus on the creation and the marketer on strategy. Rocketium's creative management suite is built around the campaign operation ecosystem to enable every fast-growing team to deliver rich, relevant campaigns in real time.

       A complete AI-powered creative management solution to automate designing visuals across the complete campaign lifecycle for high-growth teams. Powered with capabilities to set custom templates, resize, generate scale with feeds, bulk edit, collaborate and ensure 100% brand compliance through access roles. 

       

       

      Benefits

       

      1. Scale - Thousands of visuals can be made using the same template.

      2. Standardization - All the visuals will match a brand’s standard visual style. When the style updates, the visuals can be recreated in minutes with no manual intervention.

      3. Experimentation - The same content can be rendered in different visual styles, sizes, and content. This enables creation to suit different platforms and experiments with how the creatives look.

      Our research over the past 3 years and 1M+ lines of software have added powerful capabilities to our platform:-

      • Superfast scalable rendering - We can render thousands of visuals with serverless computing. Images render in <1s and videos in 1.5x the video’s runtime (20x+ faster than Adobe software).

      • Complete creative control - Brands have complete creative control to make master templates using Photoshop files and customizing 30+ style parameters (fonts, colors, line spacing, …).

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      • Rocketium's platform has a number of products that work in tandem to automate, simplify, and scale the design process. One product makes this all possible - our culture. Our culture is planned, measured, and improved much like our other products. Like every product, our customers and prospects interact with our culture. We feel it is important to document this product next to the rest of our products. You can read more about it at culture.rocketium.com.