Brand colors are the set of chosen colors that represent your brand in your social media, website, hoarding, and the general public. A remarkable brand color palette helps your audience recognize (/differentiate) your brand and make you stand out in the crowd.
Setting up a Brand Palette
To set up a brand palette, you may follow these steps;
- Go to your dashboard, and select Colors under Branding (from the panel at left).
- Now click on Add Color (/Add Palette) to start creating a brand palette.
- Give a name to your brand palette in the window that pops up (we will be recreating this color palette)
- Then, click on Add a Color to start adding color to your brand palette.
Note: By default, the first and every new color of the palette is always #007EFF. Follow the below sections to delete or change colors from a color palette. - Click on Add New Color to add new colors to your palette.
- We can follow two steps to change the color to a desired one; First, click on the color to enable the edit mode.
- Adjust the color from the preview window. (You can move the small ring in the saturation box to a wanted position. You can also slide the white circle below the saturation box to a different color to get its saturation box)
- You can change the hex code of the color too. (Let's change that to #705EFF)
- Adjust the color from the preview window. (You can move the small ring in the saturation box to a wanted position. You can also slide the white circle below the saturation box to a different color to get its saturation box)
- Hit Done to save the changes.
- To delete a color from the palette, click on the bin box beside the color.
(After repeating a few steps for 3 times)
Our new brand palette is ready, have a look!
Add a Gradient Color
Adding gradient color to your palette is a simple task. Follow these steps to know-how;
- Open up your existing color palette in edit mode or create a brand palette from scratch.
- Add a new color to your palette, and continue to edit the color.
- Now, from the drop-down menu, click on Gradient.
- You can select a set of (maximum 4) colors and arrange them accordingly to make a new to create a gradient version.
Tip: The above gradient is made in a vertical manner (you can also horizontally create one) - This is how our palette looks with a gradient color in it.
Delete Brand Palette
- Click on the three horizontal dots of your brand palette.
- Then, select Delete.