A set of elements belonging to a creative (or template) defined in advance and used to give other creatives the same look and feel are called presets.
Presets give you varieties of a set of elements (e.g., the CTA button - a group of text and background elements) to choose from, eliminating redundant work.
To understand better, let's improve the impact of the creative by trying out the best CTA preset available in our collection.
- This creative with a White-button CTA does not look appealing. So let's change it with a different CTA from the presets collection.
(FYI - You can always create your own CTA from scratch)
- Click on the '+' icon and select presets.
- Click on the desired preset to use. (We're going to use the Red-button CTA from the presets collection)
- This is how our creative looks after applying the Red button CTA.
Tip: To know more about presets, go through our Using Preset and Styles section